$46B will be spent on sports sponsorships in 2018.

A pioneer in the spontech space, Hookit is the leading single source platform for quantifying sports sponsorship value across all forms of media.

Why We Exist
We help brands maximize sponsorship investments and empower athletes, teams, leagues and federations to prove and increase their value to sponsors.

As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured.

Our mission is to provide the most comprehensive, trusted source of intelligent data to improve global sponsorship effectiveness.
Our Story
Hookit began in 2001 as SponsorHouse, an innovative service to connect amateur athletes with sponsors through "the internet". Athletes Scott Tilton and RJ Kraus ran the show and connected thousands of athletes with millions of deals, gathering mountains of data in the process. And, as the data grew, so did the story it was starting to tell...

Scott and RJ realized that the sports community needed a tool powerful enough to value, track, and optimize sponsorship assets where the majority of spend was happening - at the professional level. That’s what led them to build Hookit. With social media influence growing exponentially at the start of the 2010s, athletes and sports properties could now build their brands online while sponsors were better able to manage and maximize their investments. Today, through proprietary innovations and a total focus on providing insightful data, Hookit remains at the forefront of measurement in the $300B global sports economy.
Our Team
We are a growing group of 70+ sports & technology experts focused on our customers' needs and solving those needs with reliable, easy to use tools.

Scott Tilton

Scott Tilton

Co-founder / CEO
Co-founder/former competitive athlete with 30 years of experience in sports industry
RJ Kraus

RJ Kraus

Co-founder / Chief Product Officer
Co-founder/former competitive athlete with 30 years of experience in sports industry & 20 years building software products
Kimberly Cook

Kimberly Cook

Chief Revenue Officer
25 year media industry veteran with deep roots in traditional and digital media
Sam Simkin

Sam Simkin

Chief Financial Officer
Operationally oriented CFO with extensive experience in rapid growth environments

Get in Touch
3398 Carmel Mountain Rd
Suite 100
San Diego, CA 92121